Tasky blacks
Kaiser became president, and Morris, who had served as president since the company's inception, became chairman of the board. Philip Baur died in 1951, his heirs purchased stock from Herbert Morris' wife, giving the Baur family majority control of the company. The Tastykake brand identity expanded further and sales doubled in the late 1950s and early 1960s when the company installed state-of-the-art machinery that cut the baking cycle from twelve hours to forty-five minutes. Tastykake retired their last horse in 1941.
![tasky blacks tasky blacks](https://thumbs.dreamstime.com/z/tasty-strawberry-black-5652460.jpg)
Over the years, Tastykake expanded its distribution through many modes of transportation including trucks, electric cars, rails and ships, selling its products in Western Pennsylvania, Virginia and New York. But World War II changed all that as the company sent thousands of cakes and pies overseas to soldiers in both the European and Pacific/Asian theaters, vastly expanding its market. Until 1941 the company distributed its products almost wholly by horse-drawn delivery wagons, making them an exclusive city treat. Sales began to expand throughout Eastern Pennsylvania. Tasty Baking Company quickly established success for its Tasty brand, selling $28 worth of cakes at ten cents a piece on its first day of sales, $222 in the first week and grossing $300,000 in sales by the end of 1914. Then, the company adopted the slogan, "The Cake That Made Mother Stop Baking." A Boston student created the Tastykake girl and logo. Morris's wife came up with the Tastykake name. In November 1913 they settled on the Sedgley Avenue location. When Baur and Morris sold to Ward, the terms of the sale prohibited them from opening another bakery within 100 miles of Pittsburgh, so the partners looked instead to Philadelphia. First, Baur and Morris had opened a bakery in the Pittsburgh area, selling it to the Ward Baking Company in 1913. Morris founded the company, in the Germantown neighborhood along Sedgley Avenue, with an initial investment of $50,000.
![tasky blacks tasky blacks](https://thumbs.dreamstime.com/z/tasty-burger-black-background-fresh-75923905.jpg)
Seasonal items (mini Pumpkin pies from around early October through the end of November).Better For You Category – low fat/low calorie items.
![tasky blacks tasky blacks](https://thumbs.dreamstime.com/z/fried-potatoes-mushrooms-onions-decorated-herbs-tasty-252019822.jpg)